Email marketing is not for everyone, but chances are, it is right for you. Today, the only reason you would not want to include email in your marketing plan is if your target market does not have access to a computer, and even that’s beginning to change with easy access to the new mobile phones.
With Mailigen you are able to integrate your email marketing campaign with your SMS marketing campaign together with social media. That is the way to stay in touch with those who are your customers and also on your list.
There are inherent dangers to allowing dormant subscribers to remain on your email lists over and above distorting returns. It is a fact of email marketing: if they continually fail to open the email, delete or, worse still, mark it as spam it can cause deliverability difficulties.
If you use TV, radio or print, you’re limited in what you can do with that specific media. With email marketing, you can mix it up and keep your prospects interested.
When you start your campaign, you should make sure your email will not be considered as spam. Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday. Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.It is very important. If your email are considered as spam, no one would like to read it! So you need a stable email marketing service provider, or you can use a free email marketing services to reduce it.
The email marketing solution for your small business is the same one the large companies are building on. You have the chance to make it big online if you put together creativity, right timing, and right targeting. The right tools should be in place, too. Although you are still going to spend some amount from your marketing budget, you know you could maximize on the fact that via the Internet, you can be as big as Walmart and other big companies and you can have a chunk of the market share if you do it right.
The same should go for those at the other end of the spectrum. Those who are dormant. Putting them on a separate email list gives two main benefits. Firstly the statistics are more precise and secondly you can try and make them active.
Do not ignore the data you get from your email marketing software. It will show if you are hitting your targets. And listen as well to your customers. If they ask for a subject to be covered, cover it. And let everyone know you have done so.